Client: The Greater Good
The Greater Good is a laid-back bar with an abundance of local beers on tap, fresh New York–style pizza & vintage arcade games.
We were tasked with creating their identity, with the goal to create a heritage-style coat of arms and crest reminiscent of vintage Canadian Provincial branding. It was integral to create a versatile brand that could be successful on large outdoor signage, down to custom pint glasses and coasters.
Interior and exterior photography by Gabby Frank.