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I buy a lot of books off of ebay so I figured i’d start posting some of my acquisitions as they come in since it’s about as blog worthy as anything else. Designing Corporate Symbols was published in 1978 and is part of the Corporate Design Collection put together mostly by David E. Carter. It covers 140 or so symbols/logos with a brief write up on the logo along with information on it’s designer. Nice to find a logo book that focuses on quality over quantity for a change and it’s nice to learn a little bit about the thought that went into the design and how it related to the client. Especially since I have never heard of the majority of the companies whose logos appear in the book.
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